A Manual For Businesses That Use Instagram Influencer Marketing
It may appear that only major brands can utilize Instagram for influencer marketing, but this is not the case.
All sized companies can reap the rewards of using influencers on Instagram provided that they are applicable and have influence in your space.
Statista estimates that by 2025, its global Instagram user base will reach more than 1.4 billion users.
This opens up a tremendous opportunity to take advantage of the platform’s popularity and build exposure for your business through the help of influencers.
Health, beauty, food and drink, travel, fashion, entertainment, media technology, health and fitness are some of the best industries to benefit from influencer marketing through Instagram.
Nonetheless, any sector could find a way to engage with an influencer on Instagram.
Now that we’ve discussed, let’s look at some excellent examples of influencers on Instagram!
What are the different types of Instagram influencers?
The 2022 State of Influencer Marketing Benchmark Report suggests that the influencer marketing industry is projected to reach $16.4 billion.
Influencers are now becoming so popular that there are a variety of types available to fit your business needs.
When looking to benefit from an Instagram influencer’s following, there are five main categories: Mega, Macro, Micro and Nano.
Additionally, you can find influencers based on their content or niche such as Gamers, Bloggers, Health and Fitness, Travelers, Photographers, Fashionistas, Parents, Beauty Gurus, Business Professionals and Career Experts.
These are the primary areas you’ll find on Instagram but if you know what you’re looking for and conduct thorough research you’ll be able to identify ones that fit your desired niche.
How much do Instagram influencers charge for campaigns?
Before we get into how to locate an influencer for your business, let’s assess the potential cost.
It all depends on which type of influencer you choose and how sought-after they are.
Social media consultant and bestselling author Andrew Macarthy has the following breakdown when it comes to cost based on follower count:
Nano (1–10K followers): $10–$100 per post.
Micro (10–100K followers): $100–$500 per post.
Mid (100–500K followers): $500–$5K per post.
Macro (500K–1M followers): $5K–10K per post.
Mega (1M+ followers): $10K+ per post.
For those who need help in estimating the cost, influencer marketing calculators from Influencer Marketing Hub, Klear and inBeat are available.
Are you looking for an Instagram influencer to help boost your business but have a budget in mind? Here are a few steps to help you find the perfect fit!
1) Make sure you know what you stand for
It’s important to define your brand values and ethos before engaging an influencer.
Be sure you know more than just your product/service, but how they can help people or provide solutions to customers.
2) Understand who your audience
Look at the demographics of who is active on Instagram and refer to buyer personas to get a better sense of their pain points, interests, and preferences.
Knowing this will guide the influencer you choose and the campaign itself.
3) Identify the type of campaign you want – there are different types of influencer partnerships, so decide what works best for you.
If it’s your first time venturing into influencer marketing/Instagram, start with sponsored posts and see what happens.
On the flip side, if you have a successful strategy already set in place, try out two or three different content formats to figure out what performs better!
4) Find an influencer
It’s time to find relevant influencers for your campaign! You can use hashtags or social listening and intelligence tools like BuzzSumo, Klear and Upfluencer to monitor keywords, content trends and social mentions that are relevant to your business.
5) Do your research
Then, create a list and evaluate them based on criteria such as the number of followers, content types, reach and engagement. Make sure you also check out the content they post before you make a decision.
6) Reach out to the influencer
Once you identify your top influencer of choice, reach out professionally with a clear explanation of who your brand is and what you’re asking for. If you need help with this process, there are influencer marketing agencies that specialize in this kind of work so consider them too.
Final Thoughts on Instagram Influencer Marketing:
You can see how an influencer can be a great boost to your Instagram marketing efforts.
It all starts with doing your research, setting a budget, and selecting the right influencer(s) for your business.
Consider the results you want to achieve, don’t be afraid to think outside the box and find an influencer that may be unexpected but is the perfect fit to promote your brand.
To supercharge your Instagram Marketing even further, try DMI’s Professional Diploma in Social Media Marketing. You’ll gain an understanding of social media channels like Instagram as well as learning about social research, social commerce strategies, and more.
