Setting Up Your Ads With Google Ads: An Easy Guide for Beginners

It’s difficult to compete online for new clients. There are many shrewd marketers out there that are familiar with every aspect of paid (PPC) marketing.

Naturally, with this degree of expertise, experienced advertisers find it much simpler to grab the market share you have really been working so hard to win.

Even though this may be the case, you can still take part if you learn how to use the same techniques that the experts do.

Discovering how to use Google Ads to engage clients and persuade them to think about your company is one of these tactics.

Describe Google Ads:

Google’s platform for paid online marketing and advertising is called Google Ads (or ecosystem). You can use the platform to create a dynamic mix of online adverts targeted at particular demographic groups in your target market.

You can boost your chances of delivering your advertisements to the correct customers at the moment when they’re most likely to interact with your business by bidding for relevant keywords or terms. With the platform’s built-in analytics capabilities, you can manage your campaigns and create your advertising content all in one location.

Google Ads should play a key role in your paid marketing plan if you want to increase interaction, brand exposure, and revenue.

Following a recent Google upgrade, companies will no longer be allowed to use cookies to follow customer data.

Why use Google Ads?

Ads has something for businesses of all sizes and budgets, with varying advertising goals and audiences.

Digital marketers can benefit greatly from this service.

It offers a wide reach, making it easy to locate relevant searchers, while also building brand awareness and trust.

Plus, it’s user-friendly and allows you to manage multiple client accounts in one place.

You can also put limits on your daily budget so you don’t exceed what you’re willing to spend – only paying when someone interacts with your ad!

How does Google Ads advertising work?

Now that you know what the platform does and why it’s valuable, let’s look at how to use Google Ads for advertising.

Step 1:

Study the fundamentals initially.

Before you start building your ads, it’s critical to understand the platform’s foundational concepts. If you are familiar with the platform’s fundamental procedures and features, your chances of choosing keywords, setting up settings, and creating content that will appeal to your target audience will be higher. This will allow you to consistently provide a high return on investment (ROI).

Step 2:

Opening an account

Because a manager account is free and allows you to create numerous child accounts inside of it, starting with one is typically preferable. Even if you only need one child account at first, you might realize later that you require a second or third.

It is easy to add these to the manager’s account.

Making a Google Ads management account involves:

Click on this link to access the manager accounts: https://ads.google.com/home/tools/

Then click Create a Manager Account and adhere to the guidelines.

Use your Gmail address to register.

A manager account cannot be created using an email address that is already associated with another Google Ads account. An email address that is not linked to any Google Ads account must be used. Ideally, while creating your manager account, you ought to use a brand new email address. Then, instead of linking your email address to your manager account, you can link all of your other Google Ads accounts.

Add more kid accounts as necessary for your Google advertising campaigns.

Step 3:

Identifying target keywords

Successful Google advertising depends on selecting the right keywords to target.

The Keyword Planner tool on the platform allows you to:

Obtain search volume information for particular keywords and phrases.
Be aware of the cost per click when using Google Ads to bid on particular search terms.
Find new terms and phrases that could benefit your marketing campaigns and significantly affect your target audience.

Step 4:

Deciding what kind of advertisement to run.

The selection of the type of advertisement you want to run according to your specific marketing objectives is the next stage in optimising Google Ads for success.

Here is a simple guide to assist you in making a decision:

Search: On the search results page are text adverts.

Video: YouTube and Google search result pages feature video-based advertisements.

Shopping: Product listings that are typically shown at the top of a Google search results page in a carousel.

Display: The broad Google Display Network’s ad-based content and image-based advertisements that are shown on websites, mobile apps, and other platforms.

Discovery: On user feeds across the Google Display Network, highly graphic ads are discovered.

Local: Ad content from Google that is shown to specifically target local audiences.

Step 5:

Strategize on budget and bidding strategy

You must pick the best bid strategy if you want to get the most out of each of your advertising.

With Google Ads, you have two ways to place bids: manually or automatically using the platform’s automated bidding tool.

Using a manual bidding procedure is wise if you have a tight advertising budget because it allows you to set a clear cost-per-click ceiling (CPC).

Automatic bidding, however, might be effective if you’re looking to save time and optimize your adverts across many campaigns.

Step 6:

Ad creation.

This is the section in our How To Do Google Ads guide where we discuss content creation.

Planning is essential if you want to produce advertising that stands out and motivates your target audience to act.

Create a catchy headline with pertinent keywords and directive phrasing.

Writing body text that highlights the key USPs, is conversational, reflects the voice of your brand, and entices readers to click through.

Include top-notch visuals (photos, graphics, or video content) that vividly depict the good, service, or occasion you’re marketing.

When producing your Google Ads, you should keep your target audience in mind to make sure your message is understood by them.

Step 7:

Preparing your website landing page

Your ad must be equally valuable and enticing as the destination for clicks to be successful.

Your landing page should fulfil the promises made in your Google Ad and build upon its messaging.

Landing page should not only match the branding and voice of your advertisement, but it should also be optimised for the greatest user experience (UX).

Step 8:

Test the ads and optimize

Last but not least, you must always examine your ads to find out how to improve future efforts for the best outcomes.

A/B testing is one of the finest methods for determining which variations of your advertisements produce the best results.

A/B testing involves comparing two copies of the same ad material that have slightly different components. By doing this, you can monitor which components function best and adjust your ad as necessary.

You will learn everything you require to set up and begin optimizing your Google Ad campaigns in our session on A/B testing.

Testing and improving your advertising with ad groups is another effective strategy.

You will be able to compare your ads and finally determine which content works best for each particular ad group using this quick and scalable testing approach.

You can utilise the internal Google manual for ad group testing as a helpful reference that assists you through the procedure.

Tips for running effective Google ads.

We’ll look at some dos and don’ts to get you started now that you understand how to set up and manage a Google Ads campaign.

Do:

Ensure that your landing page lives up to the promises it makes in your advertisement.
When employing generic keywords, create a lengthy list of negative phrases.
If possible, use geographic targeting.
Make use of a keyword planner.
Test, gauge, and improve your initiatives.
Utilize theme-based ad groupings and monitor your conversions.

Don’t:

Select generic and pointless keywords for your advertising initiatives.
Without a clear strategy, try to outbid your rivals.
Instead of sending users to specific sales or landing pages, use a generic or homepage.
Select your keywords only according to the search volume.
Without a target audience in mind, write or make advertisements.