With the rapid growth of global internet users, the online industry is expanding at an unprecedented pace, underscoring the importance of digital marketing. In this blog, we’ll delve into the top 10 compelling reasons to pursue a career in digital marketing and explore the latest trends in this field.

The Significance of Digital Marketing:

In the 21st century, technology is the driving force behind businesses, making mastery of digital marketing techniques essential. Digital marketing is the linchpin of today’s marketing strategies, contributing to increased sales, revenue, brand recognition, and customer relationship building. It offers an impressive return on investment (ROI) and opens up diverse career opportunities. Furthermore, it ensures your company’s visibility on Search Engine Result Pages (SERP), making it a valuable asset for any organization.

Digital Marketing Trends

By 2021, the digital marketing industry is poised to reach a staggering $118 billion, with India’s online traffic growing exponentially since 2005. Key trends in the field include:

1. Artificial Intelligence (AI): AI has transformative potential in marketing, powering content creation, advertising, and customer service.

2. Chatbots: AI-driven chatbots are expected to handle 85% of customer interactions by 2020, saving businesses over $8 billion annually.

3. Video Marketing: A dominant trend, with 70% of consumers recognizing brands through promotional videos. Marketing videos are projected to constitute over 85% of U.S. consumer internet traffic by 2020.

4. Augmented and Virtual Reality (AR/VR) Marketing: AR and VR have become key tools for marketers, with the global market expected to reach $209.2 billion in four years.

5. Voice Search: The prevalence of voice assistants like Alexa and Siri is rising, with 50% of queries expected to be voice-based by 2020. Optimizing for voice search and long-tail keywords is crucial for businesses.

Now, let’s delve into the heart of this blog and explore the top 10 reasons to embark on a journey in digital marketing. What makes it a standout career choice? Let’s find out!

The Top 10 Reasons to Embrace Digital Marketing:

1. Unprecedented Growth:

  • The digital marketing industry is in a state of perpetual expansion.
  • Statistical projections indicate that by the end of 2020, there will be approximately 150,000 job openings in this field.
  • In India alone, growth rates have been remarkable, with figures ranging from 12% in 2016 to an anticipated 24% to 37% growth for 2020-2021.
  • Since its inception in the 1990s, digital marketing has become a cornerstone of the global economy.

2. Diverse Career Opportunities:

  • Digital marketing opens the doors to a vast and diverse range of career options.
  • Job listings on popular portals like Indeed.com consistently exceed 75,000, with starting salaries averaging around $45,000.
  • Beyond traditional employment, freelancers can thrive in this ever-evolving industry, making it accessible to newcomers and seasoned professionals alike.

3. Launch Creative Ventures:

  • One of the most exciting aspects of digital marketing is the ability to create and manage your projects.
  • With widely-used platforms such as YouTube, blogging, and affiliate marketing at your disposal, you can embark on your entrepreneurial journey.
  • Once you understand the intricacies of these platforms, you’ll be better equipped to focus your efforts and optimize your content for your target audience.

4. Effortless Lead Generation:

  • Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for driving traffic to your website and advertising your products or services.
  • However, it’s essential to keep users engaged on your website.
  • Once a visitor clicks away, the opportunity to convert them into a lead is lost.

5. Traffic Generation Made Simple:

  • After immersing yourself in the world of digital marketing, there’s no looking back.
  • Building a website and making it known to your potential audience can be a daunting task, but digital marketing streamlines the process.
  • It’s a crucial factor in generating consistent, high-quality traffic to your website.

6. Addressing the Digital Skills Gap:

  • The demand for individuals with digital skills is soaring, especially for those in lower income brackets.
  • By pursuing a career in digital marketing, even if you’re not a tech expert, you can position yourself for a promising future.
  • The digital skills gap refers to the disparity between the skills required for a job and those possessed by an individual.
  • Bridging this gap through digital marketing can boost your employability and career prospects.

7. Versatility:

  • Becoming a digital marketer means acquiring a broad skill set that can adapt to various career paths.
  • If you ever decide to switch to a different specialization, you’ll find it relatively easy, often requiring only minimal additional training.
  • This flexibility allows you to keep your skills sharp and your work engaging, with a wealth of learning opportunities in the ever-evolving digital landscape.

8. Continuous Evolution:

  • In the realm of digital marketing, the learning journey is an ongoing, ever-evolving process.
  • It offers a fertile ground for creativity and innovation in marketing strategies.
  • Whether you’re leading initiatives or collaborating with professionals from diverse backgrounds, digital marketing keeps you on your toes, continually presenting new challenges and opportunities.

9. Staying Ahead of Competitors:

  • In the digital age, integrating digital marketing into your business strategy is not just an option; it’s a necessity.
  • It provides invaluable insights into your company’s and your prospects’ interests.
  • Creating and implementing marketing strategies that align with current market trends is crucial for maintaining a competitive edge.

10. Valuable Certifications:

  • Earning a digital marketing certificate can significantly enhance your career prospects.
  • A survey revealed that 60% of professionals believe that online certifications have played a pivotal role in their mastery of this dynamic field.
  • Certification not only validates your expertise but also opens doors to more lucrative job opportunities.


Digital marketing is not just a career path; it’s a gateway to a dynamic and ever-evolving realm where opportunities abound. Whether you’re a newcomer looking to embark on a promising journey or an experienced professional seeking to expand your horizons, digital marketing offers a vast and exciting landscape to explore and conquer.

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